HISTORY

Company Profile

Hot FM Dagupan is a music station operated by RadioAd Resources in partnership with Manila Broadcasting Company (MBC) in the Philippines. The station studio is located at Dagupan City, Pangasinan.

106.3 Hot-fm first aired in Sept. 23,1994 which carried the banner dubbed as “Pinoy-fm”. With it’s unconventional format mixture of both AM & FM programming doing away with the “old-school” English-speaking jocks and playing a lot of foreign songs rather than patronizing our very own tagalog music, it raised a lot of eyebrows among skeptics in Dagupan City.

Little that the other “conventional” radio stations know that it would be one day the future trend of Philippine radio. Unlike the usual type of the then-known FM radio formats, Pinoy-fm set the foundation of airing “Tagalog-speaking” jocks leaning to more substantial information and entertainment to listeners in the city plus playing more mass-based music like the very ones the radio listeners of today enjoys. From basically nothing, Pinoy-fm became number 3 in the first weeks alone in the Official radio research survey. An “experiment” well paid off for a “newly-born” radio station in the area.

Then in year 2000, it was re-launched, renewed and rejuvenated to what is to be a name in radio that is to now synonymous with the listeners of Dagupan- 106.3 HOT-FM AUTOMATIC YAN. On the re-launching alone, Hot-fm Dagupan hit it hard as the official over-all, runaway number 1, defeating all contenders.

Hot FM 106.3 continues to entertain a wide range of listeners with a music format that combines middle-of-the-road (MOR) songs with contemporary hit tunes and the best in alternative / modern rock sounds. The main format of the station is designed for masses. The station broadcasts at 10,000 watts, reaching out to radio listeners in Pangasinan, parts of La Union, Nueve Ecija, Zambales, Baguio and Tarlac

Over the years, the Hot FM Dagupan has continuously strived for excellence. This is widely evidenced by the very good ratings we achieved. Hot FM 106.3 is acknowledged as the official #1 radio station in metro Dagupan, having consistently topped the ratings for the past years, based on surveys by the Radio Research Council and AC Nielsen. . Its taglines “Automatic yan!” have become common everyday expressions of many in Pangasinan and Dagupan. For 11 straight years Hot-fm is STILL the radio station in the area to recon with…

With all those elements, manpower, music, competence, determination and leadership, HOT-FM will still stay and will still be THE OFFICIAL OVER-ALL, RUNAWAY NUMBER 1 for the years to come… Kasi, AUTOMATIC YAN!


Mr. Mark Ignacio
HOT FM-DAG OIC
09153678694/515-8993

Mr. Wilfredo H. Espinosa Jr.
Station Manager