The Philippines established its Medical Tourism Program back in
2006—and now, a little over six years later, we can say that while
results have not been as quick as first envisioned, the country’s
efforts to become a regional healthcare hub are slowly but surely
bearing fruit.
A few years ago, the country was re-launched as a medical tourism
destination under the brand “Philippines: The Heart of Asia” and the
tag remains as true today as it was before. The Philippines really is
The Heart of Asia in more ways than one.
As the Department of Tourism meets with success in presenting the
country as one of the most desirable destinations in the region,
especially through its “It’s More Fun in the Philippines” campaign—it
will be recalled that the Philippines was included in several
international “best destinations” lists in 2012—it can be reasonably
expected that this will also help highlight the Philippines’ strong
points as a medical tourism, healthcare, and wellness destination.
Hearts in the right place
Various research studies show that patients’ recover
faster and feel happier when they receive compassionate care.
Compassionate care, unfortunately, is often overlooked as more and more
hospitals overseas struggle to save on costs and increase
efficiency—this is the reason why Filipino nurses are in such demand the
world over: Filipino nurses are not simply competent but also friendly,
cheerful, caring, and compassionate.
Friendliness, compassion, caring, and cheerfulness are
aspects of Filipino culture that every Filipino grows up with and
imbibes. He or she learns it from parents, siblings, relatives and
friends. This is because most Filipinos value relationships more than
material possessions. Whether rich or poor, strong family bonds and
smooth, mutually beneficial relationships among relatives and friends
define the Filipino way of life.
Foreigners who visit the country as tourists, work here as
expats, or choose it as their second home after retirement, all discover
the warmth and hospitality that are unique to the Filipinos. These are
attributes that medical tourism travelers discover when they receive
treatment in the country’s hospitals and clinics.
English fluency
English is widely spoken in the Philippines as one of
its official languages. English is the language used in education and
business, and Filipinos in government agencies and the service industry
are fluent in it. There are many English-language publications in the
Philippines, including the major newspapers and magazines. There are
also many English-language programs on television and Hollywood movies
are regularly shown in theaters. Foreigners who speak English will have
no difficulty relating to and transacting with Filipinos.
Top-notch healthcare facilities
Filipino doctors are expertly trained in the Western
medical tradition and are up-to-date with the latest advances in medical
science. Many of them have trained overseas, including the United
States and Europe, and are affiliated with medical organizations in
those countries.
The country’s top public and private hospitals are equipped with
the latest in medical tools, machines, and technologies—the same
equipment, if not better, as those found in the U.S. and Europe. The
high standards of their facilities assure medical tourists that they are
getting the same quality care, or better, as they would receive from
their home countries.
This same high quality of care is found in the Philippines’ top specialty clinics that offer dental and aesthetic procedures.
Tropical paradise
With more than 7,000 islands in its archipelago, the
Philippines is home to beaches and seaside resorts that provide
relaxing, refreshing tropical paradise settings. There are natural
landscapes of breathtaking beauty in the highland regions. Medical
travelers will discover many picturesque places where they can enjoy
their recovery.
Together with these various natural settings, the Philippines also offers all the modern conveniences needed for 21
st
century living. From high-tech telecoms networks to cable TV, to
Internet service, and highly urbanized, cosmopolitan areas with malls
retail complexes offering local products and international brands.
World cuisine
Filipino food is a blend of Western and Eastern
influences that include Spanish, American, Chinese, and Indian cuisines.
With such a sophisticated palate, Filipinos easily welcomed the entry
of Japanese, Korean, Thai, Italian and Continental food in the culinary
scene. As a result, there are now so many different dining
establishments that offer a gamut of authentic, gourmet fare.
More work ahead
As more of the country’s top hospitals make considerable
investments in their personnel and facilities, the benefits to Filipino
and foreign patients will also increase. There really is no other way
to help the Philippines become a regional medical tourism hub except to
make sure that its healthcare facilities are world-class.
One very important area that more Philippine hospitals need to
get into is international accreditation. This accreditation is the most
credible certification of a hospital’s, clinic’s, or wellness facility’s
world-class quality standards.
When we talk about world-class healthcare certification or
accreditation for hospitals and other healthcare facilities, we usually
refer to accrediting bodies like JCI, NABH International, Accreditation
Canada and others that are affiliated with the International Society for
Quality in Healthcare (ISQua). The ISQua is the world body that
accredits these accrediting bodies.
One ISQua-accredited body that has been giving generous support
to Philippine hospitals is NABH International. Through its local
affiliate, HealthCORE, the NABH International has been giving workshops
to Filipino hospital administrators to help them learn how to meet ISQua
standards, and assist them in the actual process of accreditation.
The success of the Department of Tourism’s campaign plus the
increasing number of foreign patients being treated in the Philippines
top hospitals prove that the country still has a bright future and great
potential to be a medical, health, and wellness hub in the region.
To fulfill that potential, all stakeholders in the healthcare and
travel sectors must get their acts together. Only then will the world
truly realize that the Philippines is the Heart of Asia—a heart that
gives care, compassion, life, love, and healing to those in need. –
Ramil Digal Gulle, contributor